II.  PRIVACY POLICY

Birmingham Jewelry Inc. (referred to as "Birmingham Jewelry", "Birmingham Jewelers", "we", "us", or "our") recognizes the importance of protecting the privacy of all information provided by users of our web site(s), subscribers to our services, registrants for our events, and all other customers of our products and services. We created this policy with a fundamental respect for our customers' right to privacy and to guide our relationships with our customers. This Privacy Policy explains the privacy practices for all products and services owned and provided by Birmingham Jewelry. By using our website and any of our online resources, you consent to and agree with this Privacy Policy and our terms of use.

Information Collection and Use

Birmingham Jewelry collects information from our website users, subscribers and other customers. In this Privacy Policy, we describe the types of information we collect and how we use it.

Registration and Ordering

To use our website and sign up for certain selected services (such as personal business lists), users must first register. During registration, users are required to give their contact information (such as name, e-mail address, mailing address and phone number). For internal purposes, we use this information to communicate with users and provide requested services and, for our website visitors, to provide a more personalized experience on our sites. We also may collect demographic information. We use aggregate demographic information about our visitors and customers to improve our service, for marketing purposes and/or industry reporting purposes.

Many of our products and services are free to subscribers who meet certain demographic criteria. Independent auditors may need to certify the eligibility of these subscribers. In order to do that, we may collect unique identifiers (such as mother's maiden name) that we disclose to the auditors strictly for industry reporting and audit verification purposes.

For our services that require payment (e.g., Business Subscriptions), we also collect credit card information (such as account name, number and expiration date), which is used for our or our agent's billing purposes only, and is not otherwise shared.

Surveys and Contests

From time to time we invite web site users and other customers to provide information via surveys or contests. Participation in these surveys or contests is completely voluntary and the website user or other customer therefore has a choice whether to disclose requested contact information (such as name and mailing address) and demographic information (such as zip code or job title). In addition to the other uses set forth in this Policy, contact information collected in connection with surveys and contests is used to notify the winners and award prizes and to monitor or improve the use of, and satisfaction with, the website or other Birmingham Jewelry products or services. Subject to the given customer's preferences (as described in the "Permission" section below), such information also may be shared with third party sponsors of such surveys or contests.

Tell-A-Friend

If customers elect to use our referral service for informing a friend about our sites and services, we may ask them for the friend's name, interests and e-mail address. Birmingham Jewelry will store and use this information to send the friend an invitation. This information may also be used to provide information about our company and related products and services. The friend may contact us as specified in the tell-a-friend message to request that no further communications be sent.

Communications with Us

We have features where our customers can submit information to us (such as our feedback forms). Where such submissions include requests for service, support or information, we may forward them to our agents, as needed, to best respond to the specific request. In addition, we may retain e-mails and other information sent to us for our internal administrative purposes, and to help us to serve customers better. Please note that comments sent to us and similar submissions may be made public, unless they refer to current registered businesses, in which case information is not disclosed.

Communications from Us: Service Updates, Special Offers


Birmingham Jewelry will not send email notifications to users unless they specifically request so. If you do receive email notifications and wish to have them stopped, you may contact us at info@birminghamjewelry.com to change your preferences.

Automatic Data Collection

Birmingham Jewelry has features that automatically collect information from customers, to deliver content specific to customers' interests and to honor their preferences. This information assists us in creating products and services that will serve the needs and wants of our customers. For example, we use "cookies," a piece of data stored on the user's hard drive containing information about the user. Cookies benefit the user by requiring login only once, thereby saving time while on our web site. If users reject the cookies, they may be limited in the use of some areas of our web site. For example, the user may not be able to participate in sweepstakes, contests or drawings.

For our internal purposes, we gather date, time, browser type, navigation history and IP address of all visitors to our web sites. This information does not contain anything that can identify users personally. We use this information for our internal security audit log, for trend analysis and system administration, and to gather broad demographic information about our user base for aggregate use.

We may combine demographic information supplied by a customer at registration with web site usage data to provide general profiles, in aggregate non-personally identifiable form, about our customers and their preferences in the content of the site and advertising. We may share this composite information with our advertisers and business affiliates to help them better understand our services.

With Whom Your Information is Shared


We may occasionally provide targeted lists of names and offline and online contact information for marketing purposes to third parties, subject to our Permission policies, as described below, pursuant to which we give customers the option of not having their name or contact information disclosed to third parties.

Other than as set forth above, we do not share personally identifiable information with other companies, apart from those acting as our agents or representatives in providing our product(s)/service(s), and which agree to use it only for that purpose and to keep the information secure and confidential. Also, our parent, subsidiary and affiliate companies, entities into which our company may be merged, or entities to which any of our assets, products, sites or operations may be transferred, will be able to use personal information. We will also disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena or other legal obligation, in response to a law enforcement agency's request, or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property. Users should also be aware that courts of equity, such as U.S. Bankruptcy Courts, might have the authority under certain circumstances to permit personal information to be shared or transferred to third parties without permission.

We may share aggregate information, which is not personally identifiable, with others. This information may include usage and demographic data, but it will not include personal information.

Updating Personal Information


If your personally identifiable information changes (such as zip code), or if you no longer desire our product(s)/service(s), we provide a way to correct or update your personal data: you may contact Customer Support at (586) 939-5100 or info@birminghamjewelry.com to change your preferences.


Permission


Our customers are given the opportunity to choose whether to receive information from our affiliates and us not directly related to the product or service for which they registered (or which they otherwise agreed to receive). Customers also have the opportunity to choose whether to have personal information shared with third parties for marketing purposes.

Please note that we will endeavor to implement your permission requests within a reasonable time, although for a time you may continue to receive mailings, etc., transmitted based on information released prior to the implementation of your request. In addition, please note that even after such request is implemented, your page will continue to update information directly related to the service for which you registered (or which you otherwise agreed to receive), so you always are kept updated.

Security


We use reasonable precautions to protect our customers' personal information and to store it securely. Sensitive information that is transmitted to us online (such as credit card number) is encrypted and is transmitted to us securely. In addition, access to all of our customers' information, not just the sensitive information mentioned above, is restricted. Finally, the servers on which we store personally identifiable information are kept in a secure environment.

Links to Other Websites


Birmingham Jewelry may contain links to other sites. Birmingham Jewelry is not responsible for the privacy practices or content of such other sites, and no representations are made as to their content. Use of or reliance on any external links, and the content thereon provided, is at your own risk. We encourage our users to be aware when they leave our site and to read the privacy policies and statements of each web site to which we may link that may collect personally identifiable information.

Children

The Birmingham Jewelry website(s), products, and services are not directed at individuals under thirteen years of age, and Birmingham Jewelry does not intend to collect any personally identifiable information from such individuals.

Notification and Changes


We may change any terms or provisions of our Privacy Policy at any time and without notice. . Users should check this Policy frequently to keep informed of any changes including what information we collect, how we use it, and under which circumstances (if any) we disclose it.

This website has other terms and conditions covering your use of our website(s) (including certain disclaimers, limitations of liability, and other legal provisions) and our Return Policy, all of which we encourage you to also review.